ETHIRA® lets you express yourself with the freedom of anonymity.

No accounts, no archive, no usernames: watch your messages disappear before your eyes.

ETHIRA® was created to explore the dynamics and relationship between users and the content they share online.

By erasing the elements that made the most popular social networks succeed, ETHIRA® is an experiment that sees it's own failure as a success. Avoiding feedback and ego-related rewards, ETHIRA® is meant to function as a liberating self-expression tool, thriving for honesty and freedom.

Erasing the archive, it also eliminates the burden of hoarding, and sense of value, hidden behind the accumulation of data.

ETHIRA®, designed by Amalia Ulman, was developed with the help of ARCADIA MISSA and THE MOVING MUSEUM.