Proben A-K. Over a few week period of exploring the supermarkets, analysing their structure and positioning of products, Jochen Schmith staged falls on the so called hot spots. Those are often marked by the product towers and are also there to leade the streams of shoppers into the right direction. The reaction of the customers led to the creation of so called “chaoscommunities”, which were right away occupyed by trying to restore the order.