Color Field Television
by Andrew Venell (2009)

Launch Project

Color Field Television is akin to watching an abstract painting on television, on speed. Animated to 12 frames per second, different color sections appear in each frame. The sections are not homogenous, yet they are all formed in the shapes of rectangles, stripes or squares. They appear in several different bright colors, and due to the high paced animation, they leave little time to absorb each color on its own. Unlike the color field paintings, where a viewer would wander in a gallery and presumably ponder over a single composition before moving on to the next—there is no time for reflection, only stimulus-and-response. Second, unlike traditional television which has classically assumed a passive, narcotic, receptive state of media consumption, Color Field Television, demands a more active response by directly engaging the viewer at a closer proximity and more demanding pace.