Splash art originated in the 1940s in comics, where the term referred to a full page of visuals at the front of a book. Pages were designed to engage the reader's imagination along the lines of the comic's broader concept, while standing independent from the narrative. In the late 1990s, when the widespread use of the application Flash opened up new possibilities for animation and interactive media, the idea of the splash page migrated to web design. Online splash art brought visual excitement to a webpage when low modem speeds made it impractical to post large or moving images amid a site's textual content.

Rhizome introduced splash pages to its web site in 1998 in order to display artwork with greater immediacy....

Launch Project

On Kawara Update, 2002
Artists M. River and T. Whid founded MTAA in 1996 as a collaborative platform for conceptual investigations of authorship and artistic intent. Their output includes several nihilistic "updates" of classic works of process art, using simple algorithms as labor-saving devices that undo the heroic character of an artist's repeated actions over a long period. Their splash page for Rhizome updates On Kawara's lifelong project of marking each date of his life with a painting.