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YouTube “Overlay Ads”

Per the New York Times, Google is putting the final nail in the YouTube coffin with “overlay ads”:

…Google believes it finally has found the formula to cash in on YouTube’s potential as a magnet for online video advertising and keep its audience loyal at the same time.

The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.

The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.

A user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped.

This doesn’t matter much to me–all my favorite YouTubes have already been deleted for “terms of use violations.” Really glad I made the decision to put only one “art video” on YT; it’s my belief that my two headed, self drawing deer will only be improved by an erectile dysfunction ad scrolling along the bottom. [thx again GuthRie]

Afterthought: No offense intended to my artist friends who are using this medium. You have my sympathy if your content gets a “little extra something” from Google. Mriver on the MTAA blog says they won’t be messing with “art or home movies” but that sounds about as plausible as the Democrats standing up to Bush. (This afterthought not translated by Gizoogle.)

  8/22/07 9:01 am




6 Comments »


Oh yeah? Let’s see what Gizoogle.com has to say about this:

Per tha New York Times , Google is ho-slappin’ tha final nail in tha YouTube coffin wit “overlay ads”:

…Google believes it finally has found tha formula ta cizzash in on YouTube’s potential as a magnet fo` online video advertis’n n keep its audience loyal at tha same time fo’ sheezy.

The company said late Tuesday thizzay afta months of test’n various video spendin’ models, it was ready ta introduce a new type of video ad, which it said was unobtrusive n kizzle playa in control of whizzat they saw ta help you tap dat ass.

The ads, W-H-to-tha-izzich appear 15 seconds afta a user begins blunt-rollin’ a video cliznip, takes tha fizzle of an overlay on tha bottom fiznifth of tha screen, not unlike tha shot calla thizzay display heezeelines clockin’ televizzles news programs and my money on my mind.

A user can ignore tha overlay, W-H-to-tha-izzich will disappear afta `bout 10 seconds, or close it and yo momma. But if tha user clicks on it, tha video they were watch’n W-to-tha-izzill stop n a video ad will begin play’n� fo gettin yo pimp on. Once tha ad is ova, or if a user clicks on a box ta close it, tha original video will resume mobbin’ from tha point where it was stopped.

This Doesn’t matta much ta me–all mah favorite YouTubes have already bizzy deleted fo` “terms of use violations.” Really glad I made tha decision ta put only one “art video” on YT; It’s mah belief T-H-to-tha-izzat mah two heezeeed, self draw’n deer wizzle only be improved by an erectile dysfunction ad hatin’ along tha bottom. [thx again GuthRie]
—tom moody

- marisa — 8/22/07 @ 10:42 am


A YizooTube overlay would be fine.

- tom moody — 8/22/07 @ 11:01 am


This would be an excellent candidate for an overlay ticker.

- tom moody — 8/23/07 @ 8:57 am


Hey NNers. Readin’ is 4 comprehension…

“Yeah, yeah. I understand they do not have plans at this point to slap ads on my little home movies/ artworks – but still… it’s time for me to move.”

In other words….”not now, but it might be some day – but why wait for the shit to hit the overlay? But yeah, I wish it was not so”.

See you at the sleep over/over sleep – (the public part.)

Go team NN!!!!!!!!!!! ( I have a 20 bucks on you.)

- m.river — 8/23/07 @ 4:56 pm


Since you used sarcasm about my reading skills, here’s the entire post. It’s pretty clear your second statement was meant to clarify the first but if you want to clarify it again that’s cool.

Just when I was starting to think about ways to use YouTube more as a site for artworks, Google decideds to go with overlay video ads

Ick. Time to find a new vid site.

twhid adds:
YouTube has always sucked for a variety of reasons. The only thing it has going for it is a huge audience. But video quality sucks and their little bug in the bottom right sucks.

I suggest Blip.tv!

mriver adds:
Yeah, yeah. I understand they do not have plans at this point to slap ads on my little home movies/ artworks – but still… it’s time for me to move.

- tom moody — 8/24/07 @ 11:47 am


sarcasm? me? yes, but only half the day
good job Tom on the talk for bringing up 544×378.free.fr/(WebTV)/
i think that site was/is important when thinking about about group surfin’
props to all the NNers for the sleepover. hope you had a good night.

some pics over at http://tinjail.com/tintype

- m.river — 8/25/07 @ 8:03 am




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